Eyes Wide Open Checkout Flow
In August of 2015, I attended a UX Hackathon about the science of conversion. As part of this event, we were given a brief and feature requirements, and tasked with creating a checkout flow and site that satisfied all the conditions laid out in under 4 hours. Working with two other team members, we were assigned a fictional event called the "Eyes Wide Open Masquerade." I focused primarily on the user flows and visual designs, building out the look and feel of each stage of the checkout process. All three of us collaborated on the personas and other aspects of the project. At the end of the event, our team won for "Best Design."